Prakruthi Pickles - eCommerce Website with WooCommerce

Prakruthi Pickles delivers the authentic taste of Andhra right to your table. Crafted with love, our homemade pickles and podis(powders) follow traditional recipes and use the freshest ingredients. Each bite is packed with rich, spicy flavors, bringing nostalgic goodness to every meal!

We were briefed to make a working full-fledged eCommerce website. That’s it. I took it personally and made it by putting a lot of personal effort and making the user experience a lot of faster than other sites. I tried to make the visitor make the checkout within two to three seconds of adding the product to the cart.

We ran performance marketing campaigns in Google Search and Meta (Facebook and Instagram). Our ROI was 5x. and it’s so good. After 3 months of trials and testings and rectifications we’re back on track and getting good results.

The issue we faced with Prakruthi pickles in the later stage was the stock management. The challenge was delivering the freshest pickles possible to the doorstep of customers, so what they used to do was preparing every individual order and shipping it on the third or fourth day and by the time it reach to the customer was the 5th to 10th day, and it was although good for existing customers, some customers used to complaint for the delayed delivery of orders.

Sometime the shipping gateway that we’re using is creating many problem and there’s no proper solutions from their support team to address the grievance about the parcel.

While the process of new problems and tackling those issues is still going on, Prakruthi pickles was one of my vey satisfying product as I created it from scratch, done the marketing campaigns, brought sales and helped the company grow digitally from scratch.

The tools used in the journey were WooCommerce, Razorpay, Shiprocket, Figma, Ai sensy and many more.

if you want to have a eCommerce website for your business do reach out, will definitely try to help you. The pricing of this project is specific to this project only, your requirement and today’s quotation can vary from this project due to change in technologies and growth in experience.