Brand assets

The BrandMen Studio brand kit.

Logos, colours, typography and usage rules for partners, collaborators and anyone building with the BrandMen Studio identity. Keep it simple, keep it direct, and let the work do the talking.

Download primary logo View the colours

All assets are for editorial and partner use. Do not redraw, recolour or distort the logo.

Primary

Neon Pink

#F72585

Accent

Acid Lime

#C7F000

Base

Black

Base

White

Recommended balance

80 · 15 · 5

01 / Logo

One mark, used consistently.

The wordmark pairs a sharp editorial structure with the BrandMen asterisk. Use the supplied files, keep the proportions intact, and give the mark room to breathe.

Primary lockup

Use on black or very dark surfaces.

PNG

Download PNG Request vector

Transparent lockup

White wordmark for dark imagery and layouts.

PNG

Download PNG Palette SVG

Clear space

Keep one asterisk-width of empty space.

Rule

Minimum digital size: 32px tall. Never place the mark on a busy photo without a dark scrim.

Scale proportionally

Resize from a corner only. Never stretch the wordmark horizontally or vertically.

Use the supplied files

Download the PNGs here or ask for vector/EPS. Do not trace or rebuild the mark.

Do not recolour

The pink asterisk is part of the identity. For monochrome use, request a single-colour lockup.

02 / Colour

Black and white first. Pink for action. Lime for energy.

The site should feel mostly monochrome, with pink reserved for the moments that matter and lime used as a supporting accent. Neutrals carry the layout; brand colour carries the emphasis.

Primary

Neon Pink

#F72585RGB 247, 37, 133

Primary actions, brand moments and active states.

Accent

Acid Lime

#C7F000RGB 199, 240, 0

Focus rings, hover highlights and secondary energy.

Base

Black

#000000RGB 0, 0, 0

Primary dark surface for the public site.

Base

White

#FFFFFFRGB 255, 255, 255

Primary type and icon colour on dark surfaces.

Supporting tints

Use sparingly

Pink · deep

#D91A72RGB 217, 26, 114

Pressed states and pink text on light surfaces.

Pink · soft

#FF6BAARGB 255, 107, 170

Tints, illustration and quiet brand moments.

Lime · deep

#8FAF00RGB 143, 175, 0

Lime text and icons on light surfaces.

Lime · soft

#E4FF7ARGB 228, 255, 122

Subtle accent fills and hover washes.

Neutrals

Structure

Neutral

#0A0A0ARGB 10, 10, 10

Cards and raised dark surfaces.

Neutral

#141414RGB 20, 20, 20

Secondary dark surfaces.

Neutral

#262626RGB 38, 38, 38

Borders and dividers on dark.

Neutral

#E5E7EBRGB 229, 231, 235

Borders on light surfaces.

Neutral

#F3F4F6RGB 243, 244, 246

Light page background.

Recommended balance

Let the work breathe.

80 / 15 / 5

80% black & white15% neon pink5% acid lime

Pink on black is the strongest brand combination. Lime is a highlight, not a background for long text. Use white type on pink, and black type on lime.

BrandMen Studio colour palette reference

03 / Typography

Instrument Sans does the talking.

A clean grotesk with a wide weight range, paired with the Anek family for Indian scripts. Type should feel direct, confident and uncluttered.

Primary typeface

Instrument Sans

Google Fonts

Used for headlines, body copy, buttons and navigation. Tight tracking on display sizes, generous line height for reading.

400

500

600

700

Fallback: system-ui, sans-serif

Type scale

Size / line height

Display
56 / 60
Build what matters.
H1
40 / 44
Growth, engineered.
H2
30 / 36
A clear next step.
H3
22 / 28
Designed to convert.
Body
16 / 26
Practical work for ambitious teams.
Caption
12 / 16
Use uppercase and tracking for labels.

Multilingual

Anek family

Indian scripts use the Anek family so the brand stays readable across languages.

Devanagari · Bengali · Gujarati · Gurmukhi · Kannada · Malayalam · Odia · Tamil · Telugu

Monospace

System monospace

Used for code, colour tokens and technical labels.

--brand-pink: #F72585;
--brand-lime: #C7F000;

04 / Usage

Keep it recognisable.

A few rules keep the identity sharp across the site, decks, social posts and partner materials.

Do

Use the logo on black or very dark surfaces with plenty of clear space.
Keep the pink asterisk as part of the primary lockup.
Use white text on pink and black text on lime.
Let black and white dominate; use brand colour for emphasis.
Use the supplied PNGs or request vector files for print.

Don't

Don't stretch, rotate or distort the wordmark.
Don't place the logo on a busy photo without a dark scrim.
Don't recolour the mark or swap the asterisk for another icon.
Don't put white type on lime or pink type on black at small sizes.
Don't use pink as a full-page background.

Voice

Direct, practical, no fluff.

Say the useful thing first. Short sentences. Concrete outcomes.

Imagery

Real work, real context.

Show the work, the team and the outcome. Avoid generic stock.

Motion

Quick and purposeful.

Short transitions. No decorative motion that slows the next step.

05 / Downloads

Take what you need.

Download the logo files and palette reference. For vector, print, co-branded lockups or a full brand kit, talk to us.

Primary logoPNG · 500 × 500 Transparent logoPNG · 500 × 500 Colour paletteSVG · 960 × 300

Need vector files or a co-branded lockup?

We will share EPS/SVG files and guidance for print, packaging, events and partner placements.

Talk to us